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Law Firm SEO: Is It Better Than PPC?
Law Firm SEO: Is It Better Than PPC? Many law firms look at search engine optimization (SEO) and pay-per-click (PPC) marketing as an either-or decision. A competitive law firm SEO campaign is not inexpensive. Depending on your region and practice area, you can expect to pay $2,500-$20,000 per month to achieve high page one search results. When looking at a bill like that, it's understandable that firms may consider putting all of their marketing eggs in one basket.
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